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Δέστε την live συναυλία των Rage Against the Machine στο 36 λεπτό που εξηγείται στους 40 χιλιάδες θεατές που παρακολουθούν live πως δύο απλοί άνθρωποι χωρίς να ξοδέψουν ούτε και ένα σεντ άρχισαν μια εκστρατεία που είχε ως αποτέλεσμα ένα απίστευτο γεγονός
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2009–present: Killing in the Name campaign, subsequent European tour, L.A. Rising and the future
In December 2009, a campaign was launched on Facebook by English DJ Jon Morter and his wife Tracy, from South Woodham Ferrers. It generated nationwide publicity and took the track «Killing in the Name» to the coveted Christmas number one slot in the UK Singles Chart, which had been dominated for four consecutive years from 2005 by winners from the popular TV show The X Factor. Before the chart was announced on December 20, 2009, the Facebook group membership stood at over 950,000, and was acknowledged (and supported) by Tom Morello, Dave Grohl, Paul McCartney, Muse, Fightstar, NME, John Lydon, Bill Bailey, Lenny Henry, BBC Radio 1, Hadouken!, The Prodigy, Stereophonics, BBC Radio 5 Live, and even the 2004 X Factor winnerSteve Brookstein, amongst numerous others. On the morning of December 17, Rage Against the Machine played a slightly censored version of «Killing in the Name» live on Radio 5 Live, but four repeats of ‘Fuck you I won’t do what you tell me’ were aired before the song was pulled. During the interview before the song they reiterated their support for the campaign and their intentions to support charity with the proceeds. The campaign was ultimately successful, and «Killing in the Name» became the number-one single in the UK for Christmas 2009. A similar campaign was run on Facebook in Ireland the same year but Killing in the Name placed 2nd that Christmas to X Factors 2010 single. Rage’s Zack de la Rocha spoke to BBC1 upon hearing the news, stating that:
|“||We’re very very ecstatic and excited about the song reaching the number one spot. We want to thank everyone that participated in this incredible, organic, grass-roots campaign. It says more about the spontaneous action taken by young people throughout the UK to topple this very sterile pop monopoly. When young people decide to take action they can make what’s seemingly impossible, possible.||”|
The band also set a new record, achieving the biggest download sales total in a first week ever in the UK charts. de la Rocha also promised the band would perform a free concert in the UK sometime in 2010 to celebrate the achievement. True to their word, the band announced that they would be performing a free concert at Finsbury Park, London on June 6, 2010. The concert, dubbed «The Rage Factor», gave away all the tickets by free photo registration to prevent touting over the weekend of the February 13–14, followed by an online lottery on February 17. This proved to be overwhelmingly popular, with many users facing connection issues. The tickets were all allocated by 13:30 that same day. After allowing ticket holders to vote for who they wanted to be the support acts for «The Rage Factor», it was announced that Gogol Bordello, Gallows and Roots Manuva would support Rage Against the Machine at this concert.